5 Signs You’re Becoming a Successful Independent Artist
October 8, 2018 | DIY Artists
For any independent artist out, one of the biggest challenges that you likely need to overcome is knowing if you are on the right track to achieving success in your career.
Success, after all, is quite relative. Some people would only constitute success as reaching global stardom. Others, though, take success on its own merits and take it as their own kind of metric.
What is success for you is failure for someone else, and so on. For that reason, it helps to know what are the general signs that you are on the right path to finding some success.
This can be hard to guarantee, but you will find that becoming a successful independent artist is likely if the below feels relevant.
If you feel like you are on the right path to making the right kind of progress, then you should see some – or all – of the below.
1. Professional sounding audio
There’s nothing worse than a song by an independent artist that is full of potential but marred by terrible sounding quality.
You need to invest in working with proper audio engineers who can mix and master your music so it sounds professional.
Again, small steps. This is quite important, and plays a key role in making sure you can feel like you are progressing in the right kind of direction.
If you want to make sure that you feel like you are growing for the right reasons, then you should be able to point to having at least one mastered, quality track ready to go.
It might sound harsh, but you cannot really say that you have ‘made it’ or are on the path to success if you don’t count a premium-recorded track as progress.
2. Developed brand and story
No artist can really get by just by being generic.
Authenticity sells, and the best way to help make sure that you can sell is to make sure you have a set image and a genuine story.
From what got you into the art of rap to how you feel so passionate about what you do, it always pays to know that you have a genuine ‘storyline’ for people to hear.
People are naturally drawn to those fighting for a cause or a particular project. If you can show that you have that, you are well on the right track.
If you have the budget for it, then consider working with a publicist or PR agency who can help you develop your story and strengthen your brand as an independent artist.
3. Strong online presence
It’s very rare to see any successful independent artist these days who don’t have a strong online presence, whether it’s launching their own website or being active across a variety of social media channels.
If you are someone who wants to see themselves keep growing, then you do need the web to be part of the longer-term platform.
If you want to build up a strong online presence, then you should be seeing a consistently rising social media follower count and more people interacting with your social media your website and music streaming and sharing platforms alike.
4. Growing fanbase
By the same token, though, that following has to be for the music.
From fan made videos discussing your work to a video log talking about your latest tour, you can start to use a mix of both audio and visuals to help sell yourself for more than just being a good independent artist.
If you get lots of followers because you posted a funny video or you made some witty comeback retort on radio, that’s OK. You do want the majority of those who are following you, however, to be into your music as much as your personality.
If you can make that the case, then you will be much more likely to get the kind of progress that you had intended for.
Make sure the majority follow you because they love your stuff primarily, especially for live events.
5. Performing at live shows
Performing at live shows is one of the strongest indicators that you’re on the right track as an independent artist.
You want to aim for having a ‘thing’ in the music industry; something that makes you really stand out for all the right reasons.
A strong live music act means making sure that you have a particular kind of theme, style and skit that you look to act out. If you can do this most of the time, then you will start to really see progress as a musician.
It’s a clear sign that you have progressed from just being a performer looking for visibility to someone with a genuine plan and idea.
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