As independent artists, the most important part of your digital marketing strategy is having your own website, an online property that you 100% own, control and manage.

You need to think about the website as your central online hub and other sites, such as Facebook, Twitter and Instagram, as marketing channels that drive traffic back to it.

Whether it’s a 30-second video or a 3,500 word article about your upcoming project, having your own website gives you full control on whatever content you want to post for your fans.

With your own website, you can keep your fans updated with news, sell merchandise, collect audience data (including their demographic, age), post up touring dates, and create a community around your brand.

This allows for consistent contact with your fans which only serve to strengthen your connection with them.

Check out our recommended website design services for independent artists below!

Back to Services