Announcing the First Music Tectonics Conference: The Epicenter of Music and Tech

March 27, 2019 | Music Business

Technological innovations continue to create an exciting new landscape in the music industry.

PR firm rock paper scissors is launching the first annual Music Tectonics Conference, the intersection of music, technology, and business, on October 29, 2019, at the stunning Skirball Cultural Center in Los Angeles, CA.

Participants can register now at MusicTectonics.com/conference. Early adopters will receive a coupon code for $50 off registration when they sign up for the Music Tectonics mailing list.

The first twenty-five registrants to use the code will receive $100 off. The conference is sponsored by CD Baby and AdRev, along with LyricFind.

Music Tectonics is about the big picture: how the minor tremors that ripple through the daily news add up to seismic shifts that shape the business of music now and in the future.

The Music Tectonics conference welcomes thinkers, doers, and investors who recognize that in the increasingly interconnected worlds of music and technology, innovators can’t afford to remain siloed in narrow specializations—or to disregard the technical requirements of the existing music industry, from licensing and royalty payouts to metadata and attribution.

Meet and mingle at a welcome reception on October 28 (venue TBA), then gather at the centrally located Skirball (2701 N. Sepulveda Blvd., Los Angeles, CA 90049; free parking) for a full conference day on October 29, including an evening reception finale.

Music Tectonics brings thought leaders together with industry insiders—and outsiders of note—who work at the epicenter of music and technology.

Confirmed speakers include Cherie Hu, the award-winning music tech journalist (Billboard, Music Business Worldwide, and Forbes), industry darling researcher Mark Mulligan of MIDiA, thoughtful leader Ken Umezaki of Dot Blockchain, and tech innovator Arabian Prince, founding member of N.W.A.

Many more speakers will be confirmed in the coming weeks. Breakout sessions will map the shifting terrain in areas like these (and any new directions the industry takes):

  • The Blockchain Cage Match
  • Music Tech is a Global Market
  • Living in a Voice Activated World
  • The Battle for Independence
  • A.I.: Competition or Augmentation?
  • New Music Licensing Opportunities

With years of expertise representing music technology clients and providing event planning services, PR firm rock paper scissors has built a network of experts across the music and technology spectrum who are planning to speak, attend, and sponsor the conference.

“If this is a standard music industry conference, shoot me now,” says RPS founder and host of the Music Tectonics podcast Dmitri Vietze. “Imagine a place where decision-makers and innovators get down to the real issues over drinks and laughter. That’s where we are headed with our first year’s conference.”

Industry reaction to the L.A. event is strong. “The rock paper scissors team puts incredible thought into programming compelling conference sessions and building an amazing attendee and sponsor experience,” says Kevin Breuner, VP of Marketing at CD Baby and the annual DIY Musician Conference.

“We can’t wait for the inaugural Music Tectonics and believe it is an important gathering for everyone in music technology.

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