Building the Right Team for Your Music Career: Hiring a Publicist
September 7, 2018 | Publicity
Music has always been a powerful tool that connects people and brings them together.
However, there’s a lot more to the music making process than just going to the studio and recording a good album.
In fact, your music can not get nearly as much exposure and recognition as it deserves if you don’t have a skilled and savvy team backing up your career. And one of the most important aspects of this team is – your publicist!
Fact is, apart from having a little bit of talent, all you need to succeed in the music industry is a great publicity team.
How successful you consider you music depends entirely on your perception of success and your willingness to broaden it over time. For some people, packing a bar full of people with their music is the ideal of success.
But if you’re willing to break it into the mainstream and looking to get widespread success – a good publicist is what you’re going to need.
How does having a good publicist help? Having a good publicist can help you expand your audience and break out into newer niches.
Publicity generates value that goes farther than just direct album sales. Although good publicity will help you get more attention for your current projects, there’s a lot more advantage to be gained in the long run.
Once an artist has built a sufficient fanbase that’s paying attention, they’ve successfully generated a sustainable amount of interest and intrigue over their own persona and their music.
Publicity can help capitalize on this interest by keeping audiences engaged with your music for a long time – even decades into your music career.
The publicity team at a record label is a tight-knit teams of creative, skilled and savvy people who will build the artist’s image. This image will also aptly evolve over time in order to allow growth for the artist as well as keeping the audiences continuously engaged.
The main purpose of publicity is to keep the fans wanting and asking for more of the artist.
Just look at the careers of mega stars like Drake, Kanye and Eminem. These artists have been able to keep the audiences interested in their own lives with the help of good publicity, and hence have been able to sustain their music careers for a considerable amount of time.
Apart from allowing you to build up your imagine and expand your audience, good publicity also helps you maintain your reputation when things go South.
Many successful mega stars have been able to escape from scandals unscathed, and continued their music careers at the same pace – only with the help of good redeeming publicity.
If you’re interested in having a successful and sustainable career in the music industry – hiring an experienced and skilled publicist is a worthy investment.
Using the right approach and strategy in terms of publicity will help catapult your career to success – and enable you to maintain your momentum for a considerable amount of time.