eBook: Independent Music Grind Vol. 6 – Digital Promotion & Marketing
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Ever since the digital music revolution, consumers have been embracing streaming and subscription models in markets around the world, forcing artists to rapidly adapt in order to service their fanbase.
The emergence of the digital music age has resulted in declining physical album sales and pushed fundamental changes in the music industry, providing artists with a range of new digital communication channels for music promotion.
In the past promotion was dominated by higher cost promotion and advertising campaigns in radio television and print media to which major labels had greater access, however, in today’s music landscape digital and social media marketing have enabled independent artists to engage in lower cost promotional activities.
Independent Music Grind Vol. 6 – Digital Promotion & Marketing covers a variety of topics that will help independent artists learn about all the important aspects of digital promotion and marketing.