Stories

Merchandise turns a band’s visual identity into something fans can wear, carry and use. The designer therefore needs more than styling ability: garment blanks…

Running a band or solo project out of a bedroom in Brunswick or a share house in Newtown often means wearing every hat at once. Booking your own shows,…

Recording an album on a tight budget can feel like building a house with whatever timber you can find at Bunnings on a Saturday morning. The temptation to jump…

A publicist can help an independent artist turn a new song or body of work into a story that journalists, radio producers, playlist editors and audiences can…

Touring can turn a promising run of shows into a financial strain surprisingly quickly. A few extra hotel nights, a last-minute flight change or an…

For an independent artist, releasing a track on TikTok and Instagram involves more than posting a video and hoping the algorithm notices. Your song needs to be…

Mastering is the final stage where a finished mix is prepared for release across streaming services, downloads, radio, vinyl and other formats. It can improve…

A strong mix gives a song its emotional shape, physical impact, and identity before mastering adds the final polish. The right decisions depend heavily on…

For an independent artist, promoting a live show is a local sales exercise. Your music may be available worldwide, but the people who can buy a ticket this…

Sampling gives hip-hop and electronic music much of its character: a chopped vocal, a dusty drum break, a fleeting film texture or a familiar bass phrase can…