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Read the fine print before you sign a management deal
An artist management agreement sets the working relationship between a manager and the artist they represent. The key terms in artist management contracts cover duties, decision-making power, commission, duration and exit rights. They may also govern how recordings, music, merchandise, publicity and social accounts are used. Read the document as a commercial deal, not merely evidence that trust exists.
Many artists receive a contract quickly, sometimes alongside an exciting offer or while a release is being planned. That context can make careful review feel like an obstacle. It is still cheaper to resolve unclear payment terms before signing than to reconstruct a disagreement after money has been earned. A good agreement should cover ordinary situations and explain what happens when plans change.
Independent artists in Australia also need the agreement to fit a real, often lean budget. The manager may be your route to labels, festivals, media and collaborators, yet those opportunities can involve several contracts. Keep each role separate: one document should not quietly combine management, employment, distribution or label services unless you understand the consequences.
Know what the manager is hired to do
A manager normally provides career strategy, day-to-day coordination, introductions, deal negotiation and follow-up. Some also handle publicity, bookings, social media or release administration. Ask for a plain list of services, expected deliverables and the person responsible for each one. “Available when needed” is not measurable and can leave important work unowned.
The agreement should distinguish advice from action. It should say whether the manager may submit you for gigs, approach labels, negotiate fees or sign agreements on your behalf. You should retain the final say over your voice, image, releases and spending unless you deliberately grant specific authority. Precise boundaries protect the working relationship without weakening the manager’s role.
Put any non-standard promise in an attached schedule. Examples include running a campaign, delivering venue pitches each week or securing a supporter on a national tour. If a key service falls outside a manager’s normal role, price and timeline it separately. This also helps when money is tight: you can compare what the fee buys instead of accepting a broad description of “full management.”
Set scope, territory and exclusivity
Decide which parts of your career the manager handles. “Music career” can swallow your entire working life, including activities performed for no fee. Name the work covered and list anything excluded, such as a band’s separate business affairs, a day job, publishing administration or another manager’s clients. Clear boundaries prevent duplicate representation and disputes over unpaid labour.
Territory matters in a geographically spread Australian market. A manager working across Sydney, Melbourne, Brisbane, Perth, Adelaide and regional areas needs permission to coordinate opportunities nationally or online. State whether the appointment covers Australia, specified countries or worldwide releases. Include digital platforms, touring, licensing, merchandise and brand partnerships so a strong social or streaming campaign is not accidentally outside scope.
Exclusivity should be narrow, time-limited and tied to the services supplied. A broad clause may stop you from working with another manager, booking a one-off show or entering a competition while also blocking legitimate income. Australian competition and restraint rules differ by state and depend on context, so ask a lawyer to assess any restriction that limits whom you may work with. The manager should disclose other artists they represent in the same genre.
Work out what the commission is based on
Management commission is commonly expressed as a percentage, but the percentage alone is incomplete. Specify the income stream and the point at which commission is calculated: gross fees received, recorded revenue, royalties actually collected, advances, sponsorship income or merchandise receipts. There is no single statutory rate that makes every deal reasonable, so compare the full payment formula rather than focusing on the headline figure.
The distinction between gross and net is especially important. “Net” can mean revenue after management commission, distributor fees, taxes, refunds and recording costs; one clause may even deduct another. List every permitted deduction in order. If a manager negotiates an advance, state whether commission is due when it is paid and whether it is due again when the label recoups. Tax treatment should be confirmed separately because artists have different registration and business circumstances.
Expenses need their own controls. Require approval for spending above a stated amount, receipts for all costs and no markup on ordinary expenses. State whether costs reduce commission or are reimbursable separately. If the manager receives money for you, require a dedicated account or properly controlled trust arrangement, prompt statements and a right to inspect records. Set a clear reconciliation date and a process for querying missing payments without escalating minor administrative issues.
Check timing, termination and post-deal obligations
A term of one to three years may suit a manager building campaigns, but the start date, review points and renewal mechanism must be clear. Avoid automatic renewals that can be hard to notice. A fixed end date with a short written extension is easier to manage. Include regular reviews so both sides can adjust goals, responsibilities and commission if the artist’s income or circumstances change.
Termination clauses should cover misconduct, fraud, serious breach, incapacity, abandonment of duties and ordinary notice. Where a breach can be fixed, require notice and a reasonable chance to correct it. Explain what happens to active releases, tours, disputes and contracts already signed. “Everything ends immediately” can leave live shows and royalty accounting in chaos, while an excessive notice period can trap an artist in an unproductive relationship.
Define the tail carefully. A manager who negotiates a release may reasonably earn commission on income connected with that work after the relationship ends, provided the clause identifies the relevant projects and period. Ask whether commission applies to renewals, catalogue exploitation and opportunities introduced before departure. Handover terms should require records, contact details, approvals, royalty accounts and signed contracts to move to you or a new manager. For radio work, assess concrete plans using this guide to supporting emerging artists, then ask the manager how they would convert that support into measurable airplay.
Control rights, approvals and conflicts
Spell out which decisions require consultation, written approval or unanimous agreement. This applies to releases, tour commitments, remixes, collaborations, press quotes, sponsorships, merchandise and use of your name. It also applies to contracts with a value or term beyond a stated threshold. A simple approval matrix can prevent silence from becoming consent and reduce last-minute tension.
The agreement should leave ownership clear. State who owns masters, compositions, artwork, photographs, video footage, trademarks and social handles created during the term, and where final files will be stored. Include reasonable access to those assets, password handover and rules for deleting confidential material. In Australia, copyright and moral rights are separate, so language promising a broad transfer of “all rights” cannot replace specific consents.
Disclose conflicts and payment from both sides. If a manager represents a label, promoter, distributor or sponsor that pays you, commission may be received from each side. If the manager runs a related service business, require disclosure, a defined rate and a genuine alternative provider where practical. The artist should not be charged a hidden management commission on a deal negotiated mainly to benefit the manager or an affiliated company.
Follow the Australian legal and market context
Check the business structure, tax responsibilities and payment trail. Ask whether the manager is trading as a sole trader or company, what ABN appears on invoices and how GST is treated. If the relationship is employment in substance rather than contracting in name, obligations such as the National Employment Standards, superannuation and workers’ compensation may apply. A labelled contractor arrangement cannot remove obligations created by the actual relationship.
Royalties and rights administration usually sit in separate agreements. APRA AMCOS administers performance and mechanical rights, while publishers, labels, distributors and collecting societies may have their own contracts. A manager can coordinate these processes, but the management agreement should not claim rights the artist has not assigned or authorise royalty collection without proper authority. Review the related paperwork as a connected set rather than assuming the management agreement overrides it.
Choose governing law and a practical dispute process. The artist’s home state, the manager’s location and touring locations can differ, so specify which state’s law applies, where disputes are heard, whether mediation comes first and who pays legal costs. Australian workplaces often favour a straight-talking, fair-go approach; the contract can reflect that culture by being candid and balanced. Where First Nations cultural rights or protocols apply, require informed consultation and identify who may approve uses of cultural material. Regional touring realities, where travel can exceed performance income, also belong in the expense and deal-negotiation terms.
Make a practical pre-signing review
Before signature, turn the agreement into a checklist tied to your actual career plan and available funds.
- Request a plain-English draft and mark every blank, undefined term and automatic renewal.
- Attach a service schedule with named deliverables, deadlines, reporting frequency and approval thresholds.
- Define gross income, commission timing, permitted deductions, expense limits, statements and audit rights.
- State who owns each asset and who may approve releases, tours, collaborations, sponsorships and publicity.
- Set fixed dates, notice periods, termination rights, handover duties and rules for commission after departure.
- Require written disclosure of affiliate businesses, commissions received and conflicts involving prospective clients.
- Obtain independent legal advice from a lawyer experienced with Australian music contracts.
Read the draft beside your release and touring plan. Check that it names the manager’s actual role, covers likely opportunities and allocates work to named people. Ask for references, verifiable credits and examples of campaigns delivered, then compare quotations on scope and cost rather than prestige. A shorter agreement with clear schedules may serve a cash-strapped artist better than an expansive promise that cannot be delivered.
When the terms fit, move forward with confidence. Use Uptown Plug to compare independent management services, compare scopes and budgets, and shortlist providers for the specific support your career needs. Choose a partner whose terms, communication style and track record align with the work you want to build, then put the agreed responsibilities in writing before either party signs.
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