Why Independent Artists Need to Embrace Music Streaming Services
September 5, 2018 | Streaming
Streaming might have started off as a controversial phenomena in the music industry- with artists like Taylor Swift taking up an issue with the low royalties offered to artists, but it has swiftly and quickly become one of the biggest platforms for artists to make their music accessible to other people.
Love it or hate it – streaming is here to stay, and it’s only going to get bigger and bigger over time. If you happen to be an independent artist who is still on the fence about streaming, or need some solid reasons to embrace the idea of streaming – we’re here to break it down.
In this article, we list the most important reasons any independent artists should make their music available on streaming:
Make your music incredibly accessible
Streaming can make your music all the more easy and simple for your fanbase to get your hands on.
This a form of playing music that does not require you to go to a stored and buy a CD, or often even make a digital purchase. All people have to do is sign into their account on a streaming service and play your music with the tap of a finger.
This will inevitably make your music more accessible for anyone. Moreover, you can add the links to your album or singles to your social media and hence have a fully developed promotional strategy online that incorporates social media and streaming altogether – hence allowing more exposure to your music.
Playlists is another marketing channel for your music
Just take an example of the recent sleeper hit – “Havana” by Camila Cabello. This song started off lukewarm on the chats and burned through Spotify playlists for a month before becoming the #1 song on the US Billboard Hot 100.
Playlists are an effective way to expose your music to a whole lot of people at the same time and hence get more plays in an organic and efficient way.
Increases your music’s shareability
Fact of the matter is, people love sharing music online! And sharing music that’s available on streaming services is obviously way more easier than giving away CDs of your music.
Streaming services make music a million times more shareable by allowing people to share a small link that anyone can click on to access your music.
All of this allows word of mouth to expand your fanbase organically, and potentially increase the number of people who will come across your music.
CDs are dead, long live digital
Let’s face the music – the era of CDs has been long dead – and digital album sales are following the same path.
On the other hand, streaming has become an important enough factor for the US and UK charts to both account for streaming numbers to determine chart rankings.
In this climate, it becomes clear that streaming is the inevitable future of music – and the quicker it’s embraced, the more independent artists have to gain.
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